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August 28, 2024

Reports reveal untapped potential for mobilizing voters of color in battleground states

Credit: Pixabay/CC0 Public Domain
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Credit: Pixabay/CC0 Public Domain

With swing states playing a pivotal role in the 2024 presidential election, new reports from the Center for Inclusive Democracy (CID) at the USC Sol Price School of Public Policy have found significant voter turnout disparities between white, non-Latino voters and voters of color in all nine battleground states.

The reports highlight the persistent "voter representation gap," where voters of color remain underrepresented at the polls, despite substantial population growth. If narrowed by November, the research concludes, this gap could significantly influence , particularly in swing states that had particularly close election outcomes in 2020.

CID analyzed voter files from the 2020 general election for Latino, Black and Asian-American voters in Arizona, Florida, Georgia, Michigan, North Carolina, Nevada, Pennsylvania, Wisconsin and Texas. The study found that while the eligible voter populations of color in these swing states grew substantially from 2010 to 2020—outpacing the growth of the white, non-Latino population and often the general population—these voters of color had consistently lower turnout rates compared to white, non-Latino voters during the 2020 election.

"The huge number of eligible non-voters among communities of color in presents an extraordinary opportunity for voter mobilization and engagement," said CID Director Mindy Romero, the study's lead author. "Getting more voters of color to the polls could be transformational and have the potential to impact election outcomes in November. Participation by these groups and all voters is foundational to our democratic values and processes."

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See individual briefs for each battleground state . Several notable findings in select states include:


Earlier this year, CID issued a on .

"The New Electorate: The Strength of the Latino, Black and Asian-American Vote" report revealed that in the 2020 presidential election, Asian-American, Black and Latino eligible voters comprised nearly 30% of those eligible to in the U.S., but represented just over 22% of all votes cast, significantly lower than their share of eligible voters. The report found this entrenched voter representation gap evident across nearly all U.S. elections.

More information: Please to access the reports.

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